Brand Identity
One identity system, used correctly everywhere.
Businesses whose visual identity is improvised — a logo from a friend or a marketplace, inconsistent fonts and colours across signage, menus, socials and invoices.
from €1,200
The problem
Inconsistency reads as unreliability before a customer even evaluates what you're selling. A different logo on your sign than on your invoice, a font that changes between your menu and your Instagram — small things, but they quietly undermine every other marketing euro you spend.
Who it's for
For any business — Canarian or remote — whose look changes depending on who made the last thing. One identity system means a printer, a sign-maker, or whoever runs your social account can follow it without guessing.
What's included
- A mark that works from favicon to shopfront sign, refined or built from scratch.
- A colour and type system, not just a palette.
- A usage guide someone else can actually follow — Essentials gets one page, Core gets twenty.
- Source files in the formats a printer, sign-maker or developer actually needs.
- Signature adds a brand voice guide — how the business sounds, not just how it looks.
A brand isn’t the logo. It’s whether the sign, the invoice, the Instagram post and the website all still look like they belong to the same business.
Packages
Essentials
A working mark, palette and type — built around what you have.
€1,200 (one-off)
- Turnaround
- 1–2 weeks
- Revisions
- 2
- Logo refinement, or a new mark built to match your existing colours/character
- A working colour palette
- A type pairing
- A 1-page usage guide (do/don't)
- Source files (SVG, PNG, PDF)
- 2 rounds of revisions
Core
Full identity system, with a 20-page guideline document.
€2,400 (one-off)
- Turnaround
- 3–4 weeks
- Revisions
- 3
- Full mark design (or considered refinement)
- Colour system and type system
- A 20-page brand guideline PDF (logo usage, spacing, colour, type, imagery direction)
- Source files for print and screen
- 3 rounds of revisions
Signature
Full system, brand voice, and core collateral templates.
€4,600 (one-off)
- Turnaround
- 5–6 weeks
- Revisions
- 4
- Everything in Core
- A brand voice and messaging guide (tone, vocabulary, a do/don't list)
- Core collateral templates (business card, letterhead, social profile kit)
- 4 rounds of revisions
- A 30-minute handover call
Selected work
Punta Concept
A full identity system for a fictional boutique retailer on a real Gran Canaria headland.
Terraza Concept
A concept booking site for a fictional Gran Canaria restaurant, tourists and locals both.
A full identity system for a fictional boutique retailer — mark, palette, type, and the guideline applied to packaging and signage.
How this service runs
This runs 1–6 weeks depending on tier — the shortest engagement in the catalogue, because a mark and system don't need the discovery depth a full site does. Design sign-off is usually a single round.
See the full process →Questions
I already have a logo — do I need this?
Essentials is built for exactly that case: it builds the system around your existing mark rather than replacing it.
Can you design a completely new logo?
Yes, at every tier — Essentials refines, Core and Signature can start from nothing.
What do I actually get, physically?
Source files (SVG, PNG, PDF) and the guideline document as a PDF — everything a printer or developer needs, nothing you can't open.
Does this include business cards or a menu design?
Signature includes core collateral templates (business card, letterhead, social kit). Production runs are not included at any tier.
Should I do this before or after my website?
Before, if you can — Brand Identity feeds directly into the Web Design service's design system, so the two are never mismatched.
One system, everywhere it needs to show up.
Add Essentials, Core or Signature to your cart, or tell us what's inconsistent today.